Whether engagement will work, as International Tennis Hall of Famer and rights advocate Billie Jean King argues (“I don’t think you really change unless you engage,” she said last week), or this whole phenomenon is an example of “sportswashing,” whereby Saudi Arabia and other countries - think of Russia or China hosting the Olympics, or Qatar hosting the men’s soccer World Cup - use fields of play to change their public image, what seems quite clear is that tennis is, indeed, going to be next. Sherif is not alone in hoping for that sort of transformative effect in a place where rights groups say women continue to face discrimination in most aspects of family life and homosexuality is a major taboo, as it is in most of the rest of the Middle East.
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